Internet Marketing
What I've Learned About Internet Marketing From Watching TV (#1)
There are principles of marketing, and there are marketing strategies.
The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing
medium in which they're being used... and the products and services the marketers are selling.
One core marketing principle is to arouse curiosity within the target market by using a benefit laden "Preview" (or teaser)
technique.
There is a LOT one can learn about marketing on the Internet - and the use of this curiosity/ teaser technique - by watching
TV.
How does one do this? Watch TV sports shows.
These TV sports shows clearly demonstrate this time perfected, well established (preview/ teaser) technique which has been
used in marketing for decades. Other versions of this technique were/ are used in radio
Internet Marketing Tip List building. If you want to be successful in internet
marketing, you must have a big list of targeted prospects.
The technique is also used regularly by TV news programs, soap operas, and (in a different way) with newsprint.
This technique is called the PREview (or teaser) 'technique'.
Take a sports show for example. Before the show the station will run clips which "preview" what's coming up in the sports
show.
When the sports show starts the hosts will "preview" what's going to happen during the show. This technique is used again
during the show (usually before the commercials) to preview what is coming up after the commercial (to keep the viewer watching
the program).
Internet Marketing Tip You need to use testimonials spread out through out
your sales page. Granted, this is taught all over Internet Marketing World.
The preview/ teaser technique will be used again at the end of the show to tell the viewer what's going to happen in the next
show. This time it's used to get them to come back to the next show, or it's used as an end-of-program preview to direct the
viewer to another (theme related) TV show on the same network.
So, how can you use this preview/ teaser technique with your own Internet marketing campaigns?
The primary way to use this technique is by using articles.
These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for
exposure across the net).
Internet Marketing Tip Develop shared metrics for IT and Internet marketing.
IT is usually concerned about ROI and seeing projects implemented, while marketing wants leads, sales, and conversion.
Here's how you structure your article using this tried and tested preview/ teaser technique.
Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and
read it).
Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so
people read the entire article.
Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit
which is coming up (after the ad). Again you want to keep your reader 'on the page'.
Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on
the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long
as possible.
The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing
on a topic.
In this case a 3 step format is used, being...
1. Tell them what you're going to tell them (in your lecture),
2. Tell them (about the topic),
3, Tell them what you've just told them (in your lecture).
Perhaps this "preview" technique is not so much an invention of marketing but more so an aspect of Human neurology (because
the attention span of an average individual is about 20 minutes). Whatever the reason, this "preview" technique works!
Kenneth Doyle Is A Writer And Internet Marketing Consultant, *Find Out About His [Keyword Optimized] Article Writing And
Submission Service Gets Thousands Of Prospects To Read YOUR Web Site Offers, Here... http://www.feedyourhungrymind.com/articlesam2
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